Top 5 Beauty Retail Apps on Android in South Africa Q4 2022

The fourth quarter of 2022 saw varying performance trends among the top beauty retail apps on Android in South Africa. Here, we delve into the weekly downloads and revenue data for the top five apps, based on Sensor Tower's insights.

VILLA FRAGRANCES experienced fluctuations in weekly downloads throughout the quarter. Starting at 257 downloads in the last week of September, the app saw a peak of 289 downloads at the end of October. However, downloads declined significantly towards the end of December, reaching a low of 33 downloads in the week of December 19. Despite these variations, the app did not generate any revenue during this period.

Shop for Avon Cosmetics had a mixed trend in weekly downloads. The app began the quarter with 172 downloads in the last week of September, fluctuating through the quarter, with a notable dip to 38 downloads in the week of December 19. Similar to Villa Fragrances, Shop for Avon Cosmetics did not generate any revenue during this time.

Maskscara showed a downward trend in weekly downloads over the quarter. Starting at 243 downloads in late September, the numbers decreased sharply, hitting a low of 26 downloads in the week of December 19. No revenue was recorded for Maskscara during the fourth quarter.

Nu Skin Vera had relatively stable download numbers throughout the quarter, peaking at 74 downloads in mid-November. The lowest download count was 20 in the last week of December. Like the other apps mentioned, Nu Skin Vera did not generate any revenue during this period.

SKIN functional demonstrated considerable fluctuation in weekly downloads. The app saw a significant peak of 256 downloads in the week of October 24, but downloads fell to a low of 5 in the first week of October and 9 in the first week of December. No revenue was generated by SKIN functional during the fourth quarter.

For more detailed insights into the performance of these beauty retail apps, visit Sensor Tower.